chess - positioning Contatta

Positioning Contatta

In my last post I talked about how the positioning of ACT! came about. We went from describing it by all the things it did, to what it was–the best-selling contact manager. Contatta has been the hardest product I have ever been involved with to correctly position and message. SalesLogix, my second startup was actually… Read More

Email

Email?

At the start of Contatta, one of the things we debated a lot about was whether we had to create our own email client. Personally, I didn’t want to do it, but eventually I was convinced otherwise. Patrick, our Chief Product Officer who had designed the Outlook integration for both SalesLogix and Infusionsoft, was totally… Read More