chess - positioning Contatta

Positioning Contatta

In my last post I talked about how the positioning of ACT! came about. We went from describing it by all the things it did, to what it was–the best-selling contact manager. Contatta has been the hardest product I have ever been involved with to correctly position and message. SalesLogix, my second startup was actually… Read More

How Much Revenue Are You Losing Through Your Inbox?

Most people dread opening their inbox first thing in the morning. The tsunami of low-priority emails that require responses “right now”, the 50 reply all messages congratulating Barbara on her promotion, or the sales pitches that seem to come in faster than you can delete them. And lost somewhere in all this madness, you have… Read More