And is a bad word

Why “And” is a Bad Word

I often get the chance to talk with entrepreneurs. One of the things I always wait to hear is their description of what they do. Most describe their product offering using the word “and” several times. As soon as I hear this, I know they are usually not focused. Their market positioning and messaging is… Read More

How Much Revenue Are You Losing Through Your Inbox?

Most people dread opening their inbox first thing in the morning. The tsunami of low-priority emails that require responses “right now”, the 50 reply all messages congratulating Barbara on her promotion, or the sales pitches that seem to come in faster than you can delete them. And lost somewhere in all this madness, you have… Read More