Forwarding emails is a lot like the movie “Groundhog Day.”

In “Groundhog Day,” Bill Murray plays Phil Connors, a TV weatherman covering the annual Groundhog Day festivities in Punxsutawney, Pennsylvania. After a freak snowstorm forces him to stay the night, Phil wakes up to find he’s not just trapped in Punxsutawney, he’s trapped in the same day – February 2, 1992. No matter what he does, he wakes up every morning to the sound of Sonny and Cher singing “I’ve Got You Babe” and is forced to live the same day over and over again.

Similarly, every working day we find ourselves sending, receiving, forwarding and replying to email after email after email, which would be fine if sending, receiving, forwarding and replying to email was the most efficient and effective way to communicate, collaborate and manage tasks.

But it’s not. Worse yet, we know it’s not.

That’s why we’re constantly seeking out new collaborative apps to help make up for email’s glaring deficiencies. So why do we keep doing it? Because it’s exactly what email tells us we’re supposed to do, and even though email isn’t really a collaboration app, it’s the app we use most for collaboration. Also, despite claims to the contrary, no collaboration app has ever (or will ever) eliminate the need for email. The end result is a vicious, endless cycle that keeps us sending, receiving, forwarding and replying to even more emails.


Collaboration vs. Delegation

For the most part, the goal of forwarding is collaboration, but in reality all you’re really doing is delegating. We primarily forward emails to either share information, or we forward and send emails as a way of assigning tasks. Forwarding as a way of sharing, might actually be okay, if you weren’t forwarding it to an inbox as bloated and overloaded as your own, but you are. That’s why the average worker spends over two hours a day just managing their inbox. You can forward as much email as you want, but you have no control over when or if it will be seen.

That’s not collaboration.

It’s even more problematic when you forward as way of assigning a task. Not only do you face the challenge of when and if the recipient will see it, you have no effective way of actually tracking the task. Where’s the accountability?

That’s not collaboration. That’s delegation.

And we haven’t even begun to talk about the nightmare of searching the inbox for sent files and attachments. Face it, forwarding is the “black hole” of business communication, and the send button is the “event horizon” which takes us past the point of no escape. You can forward all you want in the hope that what you’ve sent will be acted on, but there’s simply no guarantee that it will be. So what do you do next? You send even more emails to follow-up, emails that contribute even more to the problem of the bloated inbox.

Yeah, forwarding emails is a lot like “Groundhog Day,” but it doesn’t have to be.


Sunny and Share

So what is the light at the end of the forwarding tunnel that will put an end to email’s endless and inefficient cycle of déjà voodoo? It’s a simple concept we each learned as a child. Sharing.

Seriously, not only is sharing the solution, it’s actually what you’ve been attempting to do in the first place.

Right now, information inside your team and organization is fragmented across every team member’s individual inbox, but sharing lets you puts messages, tasks and files where they belong and are easily accessible by anyone.

Think about how much better your workday would be if, rather than getting lost in the cyberspace of forwarding’s black hole, you could simply share a message to a collaborative workspace where it could actually be seen and acted on in a timely fashion. Where you, your co-workers, even clients and vendors, could have ongoing, easy to find and follow conversations

“Share your knowledge. It is a way to achieve immortality.”

—His Holiness the Dalai Lama

What if, rather than sending or forwarding an email for someone else to hopefully take action on, you could simply create a task right inside Contatta and assign it to yourself, someone else or even multiple owners? Now, rather than being blind to what, if anything is taking place, you can turn a hope-and-a prayer into real conversations that can take place right inside the task.

And what if every file attached to any co-worker, customer or project, was easy-to-find, easy-to-access and easy-to-share.


The Shared Experience

The current onslaught of collaborative apps is a direct response to email’s shortcomings, but the problem with collaborative apps is two-fold. First, collaboration begins in email. That’s our first point of contact, and despite all the David-versus-Goliath claims many collaboration apps in the market make, email isn’t going anywhere. Nor should it. The solution isn’t to get rid of or ignore email. The solution is found in bringing collaboration and email together.

Second, most apps generally solve for only one of emails many weaknesses. That means you’re forced to adopt not one, but many apps that not only fail to collaborate with email, they also don’t collaborate with each other. Now you’re bouncing in and out of email and different apps, and you’re also still dealing with a bloated inbox.

Only Contatta connects all your team’s emails, contacts, tasks, files and project collaboration together in one collaborative platform, and it’s this shared experience that makes all the difference.

Now everything is working together, rather than against each other.  All of your team’s collaboration and communication. All in one place. With Contatta you’ll experience fewer emails, less meetings and far more collaboration, rather than déjà vu all over again.